Localization

What if I need local stories?

Family Features understands the challenge publishers face in delivering unique local content that establishes a direct connection with readers. As such, Family Features encourages editors to localize content by adding local sources, photos and information. Many of our content items now include tips and resources to help you create a local story, such as local interview sources and details on community-specific events or programs.

When creating a customized or local story using Family Features materials, we ask only that you credit our sponsor and send us a tear sheet.

Following are ideas for using materials to create a more local story:

Incorporate your city's name into the headline or main copy (e.g., rather than "Host a Cooking Club" revise slightly to "Host a Cooking Club in Kansas City").
Substitute the provided photos with your own images depicting local residents.
Use the copy we provide as an "idea starter" and rework to include quotes from local businesses and experts.
Include information on local festivals, contests and other community
events that correspond to the theme of the feature/article.