Family Features' Content Development Team
As Media Relations Manager, the most common question I’m asked is why Family Features offers its print, digital and video content for free.
I’m sure they think, "How can they run a business giving everything away free?"
Family Features has operated successfully on this model since 1974.
The premise is simple: We work with nationally recognized companies, associations and government organizations that pay us to produce high-quality, solutions-oriented articles and offer them to our nationwide network of editors via our editors site.
In order to convey the success of an article, we “count” printed circulation numbers, or earned media impressions, and report them back to our clients. That’s why we ask editors to provide proof of print publication (“tear sheets,” usually PDFs of the page the article is on) or online placement with a link to their website showing Family Features’ content.
What is the secret to our success? We have experienced editorial and design teams that are committed to providing compelling content. Every article is edited to Associated Press standards and is crafted to run as-is or with an editor’s edits to localize the piece. As journalists, we recognize the importance of ensuring our content meets certain standards of quality and editorial value.
Thousands of print and online editors use Family Features’ content to supplement their publications and websites, saving time, money and building readerships. The best part is, it’s all free.
Cindy Long
Cindy Long is Family Features’ Media Relations Manager. She works with a network of more than 10,000 editors to help fill the food, lifestyle and home and garden sections of their newspapers, magazines and websites.