A summer closer to home for many homeowners means plenty of time to tackle renovations and repairs while families look for new ways to stay safe and entertained in their own backyards.
Online home improvement searches have shown significant increases in the last two months including kitchen remodels, smart homes, bathroom remodels, flooring and home improvement.
In the context of a global health crisis, it can be a challenge for editors to strike the right balance between providing useful information and avoiding the appearance of panic.
Facing such a dilemma, many print and online editors choose to pull back on their content strategy. However, our insight shows there’s no better time to supply useful content.
People are spending more time at home. They’re cooking more, focused on making their homes more comfortable and working to keep their families healthy and well.
Family Features Content Development Team
When I was in journalism school, I learned about advertorials, articles that looked like editorial content but were paid for by companies to promote their products or services. In the world of pure journalism, this was a no-no. A “never-cross-the line” for a journalist.
Fast-forward a few years and now I work with newspaper, magazine and website editors offering free, quality editorial content.
Because Family Features works with national brands, associations and government agencies that pay us to create attractive, solutions-oriented content, we are able to offer it to publications at no cost.