Blog

The North American Mature Publishers Association (NAMPA) held its annual convention via Zoom meetings Oct. 6-7. NAMPA members publish more than 95 publications in the United States and Canada with a combined circulation of more than 4 million. Of these member publications, 48 were represented at the virtual exchange of ideas between senior and boomer publishing leaders.

With Family Features as the prime sponsor of the event, Media Manager Cindy Long observed and participated in the conference.

Organized by Executive Director Gary Calligas, there were six separate virtual meetings during the two-day period attended by an impressive group of newspaper and magazine publishers and editors. Even though there were a lot of attendees, the meetings were structured to make it convenient to contribute or ask questions of the presenters or other attendees.

Picture it now: a bubbling casserole fresh out of the oven. A bowl of ooey, gooey taco dip getting topped with even more cheese. Or better yet, a mouthwatering cake finished with perfect, creamy icing.

Family Features’ video team works with a variety of food brands to diligently craft custom recipe videos that not only leave viewers hungry for more but also drive traffic to your website.

Using our in-house studio, our Web Content Manager, Melissa Paine, is the talent behind creating these exceptional recipe videos.

It’s no secret publications from coast to coast are experiencing difficulty trying to find new and different revenue sources during the pandemic.

Many special sections from years past centered around local events aren’t possible this year with cancellations and postponements.

However, getting creative with selling advertising may be the key to making up for lost revenues.

Using Family Features’ free editorial content can provide your sales team with inspiration to reach out to local advertisers with creative ideas for promoting their products or services.