Family Features is always working to enhance readers’ experiences, thus providing more engagement for your publication.
Bringing the latest QR Technology to our content solutions for editors, Quick Response (QR) code is a type of matrix barcode invented in 1994 by the Japanese automotive company Denso Wave.
The reader takes a picture with his or her phone of the QR code in your published Family Features article and a tracker redirects to a website or YouTube video related to the article.
Why a QR code?
This is another tool to engage readers by combining print and digital!
Readers may be able to see a video about the recipe featured in the article just by taking a picture of the code. Or they may track the code to a website displaying more recipe options. It’s a quick and easy way to provide even more content for your readers.
Here are three new articles on the Family Features’ Editors’ Site with QR Codes that are ready to view now:
Let me know how Family Features’ articles can further engage your readers, whether it is via QR codes or other options. We’re listening!
Cindy Long
Cindy Long is Family Features’ Media Relations Manager. She works with a network of more than 10,000 editors to help fill the food, lifestyle and home and garden sections of their newspapers, magazines and websites.