In the context of a global health crisis, it can be a challenge for editors to strike the right balance between providing useful information and avoiding the appearance of panic.
Facing such a dilemma, many print and online editors choose to pull back on their content strategy. However, our insight shows there’s no better time to supply useful content.
People are spending more time at home. They’re cooking more, focused on making their homes more comfortable and working to keep their families healthy and well.
When I was in journalism school, I learned about advertorials, articles that looked like editorial content but were paid for by companies to promote their products or services. In the world of pure journalism, this was a no-no. A “never-cross-the line” for a journalist.
Fast-forward a few years and now I work with newspaper, magazine and website editors offering free, quality editorial content.
Because Family Features works with national brands, associations and government agencies that pay us to create attractive, solutions-oriented content, we are able to offer it to publications at no cost.
The winner of the 2020 Mega-Innovation Award was the Arkansas Democrat-Gazette for its iPad Strategy. Pictured with the award is Eliza Baines, VP of audience development at WEHCO Media Inc. (left), and publisher Walter E. Hussman Jr. (Photo by Nu Yang/Editor & Publisher magazine.)
With the shared goal of taking newspapers and websites into the next phase of a changing industry, more than 500 members of the publishing industry gathered Feb. 17-19 for the Key Executives Mega-Conference at the Omni Fort Worth Hotel in Fort Worth, Texas.
A joint effort of newspaper media associations, including America’s Newspapers (formed from the merger of Inland Press Association and Southern Newspaper Publishers Association), Local Media Association and News Media Alliance, the Mega-Conference annually brings together allied members of the industry to share their enthusiasm and passion for local journalism.
I had the pleasure of representing Family Features at the conference to introduce representatives for a multitude of publications to our digital and print editorial content. Publishers and editors were excited to learn more about Family Features’ capabilities to enhance websites and create reader engagement through content widgets and recipe videos.
