It’s no secret publications from coast to coast are experiencing difficulty trying to find new and different revenue sources during the pandemic.
Many special sections from years past centered around local events aren’t possible this year with cancellations and postponements.
However, getting creative with selling advertising may be the key to making up for lost revenues.
Using Family Features’ free editorial content can provide your sales team with inspiration to reach out to local advertisers with creative ideas for promoting their products or services.