Creative Selling is Key in Monetizing Your Publication or Website

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It’s no secret publications from coast to coast are experiencing difficulty trying to find new and different revenue sources during the pandemic.

Many special sections from years past centered around local events aren’t possible this year with cancellations and postponements.

However, getting creative with selling advertising may be the key to making up for lost revenues.

Using Family Features’ free editorial content can provide your sales team with inspiration to reach out to local advertisers with creative ideas for promoting their products or services.

Readers Searching for Stay-At-Home Content

Home Remodeling Search Trends

A summer closer to home for many homeowners means plenty of time to tackle renovations and repairs while families look for new ways to stay safe and entertained in their own backyards.

Online home improvement searches have shown significant increases in the last two months including kitchen remodels, smart homes, bathroom remodels, flooring and home improvement.

Guiding Readers Through a Global Crisis

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In the context of a global health crisis, it can be a challenge for editors to strike the right balance between providing useful information and avoiding the appearance of panic.

Facing such a dilemma, many print and online editors choose to pull back on their content strategy. However, our insight shows there’s no better time to supply useful content.

People are spending more time at home. They’re cooking more, focused on making their homes more comfortable and working to keep their families healthy and well.