Finding Free Editorial Content is as Easy as 1-2-3

finding content blog

Family Features' goal is to make finding free content at fast and easy. Here are a few tips to help your search:

  1. The “CONTENT CATEGORIES” section of Family Features’ editors site should be your first visit. Our search function allows you to use certain key words like “comfort food,” “Labor Day,” “kids,” “health” and more that drive you to specific articles. Or, if you’re looking for an easy format to place in your publication like a pre-designed full-page or half-page layout or simply a Word document and jpeg images, use the “Select Format(s)” drop-down menu to find the format that suits your needs. You can also specify digital content including videos in this area, too.

Why Diversity in Content is Important

thumbnail 15709 raising big dreamers intro image

With a goal to make it easy for editors of African American publications to scan for content to fit their publications’ demographics, Family Features added a new special interest content category to our editors site: “African American.”

I received an email that describes exactly what Family Features’ mission was:

“I think it’s great that Family Features has created an African American category as well as highlighting Spanish content,” said Jenise Griffin, publisher of the Florida Courier and Daytona Times. “Since it was posted, I have been searching through it for content that would be of interest to our readers. As publisher of two Black weekly newspapers in Florida, I have been pleased with your focus on diversity. As a user of your content for years, I can definitely see the increased inclusion of minorities in the presentation of your content.”

Study Shows Readers Have High Confidence in Local Media During Pandemic

media pandemic 600

“The COVID-19 Societal Impact Project,” a study conducted by The Whitman Insight Strategies Initiative and Creative Circle Media Solutions, examined how the global pandemic has affected the feelings and emotions of local media consumers.

Respondents conveyed they have a higher trust in local news for information about COVID-19 compared to national cable news and social media channels.

“People are starved for content and connections,” said Bernard Whitman, president and founder of Whitman Insight Strategies, a strategic consulting firm that conducts polls and market research to advise corporations, political leaders and issue-advocacy organizations. “That’s why community media have so much to gain. You are already part of the community and people feel like they know you or they should know you.”

Additional findings show readers are fearful, leading them to crave credible, local information to stay connected with their communities.